THE BACK STORY: I have people on my facebook page www.LloydIrvinFans.com always asking me for tips on internet marketing. The other day I had something really cool happen that anyone with a product or an Aff product could use to make some extra money and I decided to share it. So below is what I did and how you can use it in your business.
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I promised to share with you a powerful technique that I learned from a $5000 audio course I purchased from Matt Furey a few years ago. On this program, it was talking about a
way to get other people to work for you for free and make you a lot of money in the process.
Before I continue with that story let me break down internet marketing to it’s most simple process.
First you must have a product to sell. This product can be your own product or another persons product that you get a portion of the profits when you sell it.(ie. affiliate marketing)
You have to have a sales process to sell the product and once you have that, you’re ready to go.
So this is what you have to do.
1. You have to drive traffic to your sales process.
2. You have to convert the traffic that you drive.
That’s it on the most basic level. When you convert the traffic, you make money.
So let me explain what traffic is in case you don’t know. Traffic is ‘people visiting your site’! There are thousands of ways to drive traffic. CPA,CPV,Affiliates,Banner Ads,Radio, TV,postcards,ezines, Google Adwords, Bing, Yahoo and the list goes on and on.
But there is a cost with getting traffic, it can be expensive and if your conversions aren’t good, spending money on traffic can make you go broke.
Today I want to share with you a technique I used that got me LOTS of free traffic, made me lots of money, and also got me a bunch of people that I don’t know working for me for free.
I had just released a product called BJJ (Brazilian Jiu-jitsu) Made Easy in one of my niche markets that I’m in for Martial Arts. BJJ Made Easy is a product created for martial arts students with less than 24 months experience in jiu jitsu. It covers 85% of everything that I make my students learn as beginners. I have many grapplers that purchased the course that have over 24 months experience and love the course despite the fact that I urge anyone with over 24 months of training to not buy the program.
So I launched this new product and sales did way better than I expected. But I only ran the special for a few days to make room for some other programs that I want to release. So after the deadline ended, I increased the price to the normal price and removed the discount.
For the next few days I didn’t mention anything about the program. Then one of my email subscribers sent me an email with a review someone had done on my BJJ Made Easy program on a grappling forum that wasn’t that good. After reading the guys email to me I was ANGRY!!! but not at the review, I was angry at the fact that I had never heard of this forum before (as a marketer you should know EVERY traffic source in your niche) I couldn’t believe that I had never heard of this website before. They didn’t have lots of traffic but they did have decent traffic and the people were interested in grappling!
So that’s when I thought that I would try Matt Furey’s technique. In that audio program it said that if you can ever get people in your niche all worked up over something, give them a reason to talk about you and that it’s even better if you have some people in your niche that hate you, it will work like magic. Well I got that covered. In the grappling niche people either love me or hate me. So I knew this technique would work wonders for me.
So I spent 20 minutes writing an email with the subject line “DVD Reviews By Idiots Exposed”, I talked about lots of different things, but most importantly I talked about things that would make the haters talk. You see when they talk, people will watch and read. The great thing is that they’re talking about your product! You see, good press or bad press is good press. In this business no matter what you do, you can ‘never’ please everyone. People are either interested in what you’re doing or they aren’t. They either believe in you/your product or they don’t.
Your job is to deal with the people that do. So while these people are talking about you, other people in that niche market are reading it, many for the first time and they want to see for themselves what it’s about. So they go over into your sales process. You see, the haters, the people that want to talk crap will be working for you for free! In these sub cultures people are super passionate about their thing, whatever it may be. In the forums it’s like a brotherhood. Everyone sticks together, so if one person attacks something, all of that persons forum friends will jump on board to help stir the pot more. This is when you’ll start to get more traffic. This is when things will get good.
But the story gets even better.
So after I sent out the email I got a nice little bump in traffic, sales started coming in and I went off to practice with two of my students. Then a few hours later my analytics guy called me during training at the school and said “Did you do another launch without letting me know”? I said NO why? He said, you just got a HUGE spike in traffic, I looked at my cell phone and my BlackBerry was flooded with “New Order, New Order, New Order, New Order”. I didn’t know what was going on, I hadn’t bought any banner ads, no adwords or anything to get sales like this. Then I told my guy to go look at my traffic logs and go find out where this traffic is coming from so I can get more of it.
He called me later and said you won’t believe this. Some guy on another forum that has much more traffic had also written a review on my BJJ Made Easy course and thought that my email was about his review. This second guy was going to show me by talking more about my product in a negative way. So to clear this up, there were 2 reviews written about my program, I only knew about the one my subscriber sent me from the little forum, someone else on a much LARGER forum also wrote a review that I didn’t know about. But they thought my “DVD reviews for IDIOTS” was about them. So I got 2 groups of people working for me for free, it ended up being like a 2 for one deal. Disclaimer-this was pure luck for me, there is no way you can ‘force’ this to happen. It just was my lucky day I guess but the more they talk, the luckier I get.
I decided to try this technique out because in the audio course he talked about an example that I remember because I was one of the forum members that was pissed at Matt Furey. In the audio course he talked about how he wanted to work up the people in the grappling World. He decided to do it by making a comment about one of our living legends named Rickson Gracie. This was a long time ago. It was on a forum named mma.tv and back my old days when I used to post on and read the forums. Before I learned to value my time much more. But Matt said something to the effect of, he knew more submissions than Rickson Gracie or something. Well people hated Matt and how dare he even compare himself to Rickson. People went on a wild rampage bashing Matt, talking about his credentials, how he’s not real, how Rickson will kick his ass etc. The list went on and on.
Well do you know what was happening? Matt was getting a massive amount of traffic to his site from people that wanted to see who this Matt Furey guy was. Then they went into his sales process. You see, Matt knows he doesn’t know more submissions than Rickson, nor does he care about any of that. He needed something to get people worked up and talking about him.
I remember when Matt talked about ‘talking to dead people’ and people would bash him big time for it. I even thought it was some stupid crap because I had no idea what he was doing.
The great thing about these people that you get all worked up is that they will work for you for free and will be very passionate about their jobs! LOL
Like I said this will work for your own product or for an affiliate product. Always be on the lookout for ways to stir up free press even if it is with people that are anti you, anti your product, and/or negative reviews etc. If it isn’t your product you can use a review of the product for the same reason. In one of the female niche markets I’m in there was a very negative review of a product that has over 1 million happy customers. So I simply took the review, did a little magic and all hell broke loose. The result, I got floods of traffic to my affiliate link which turned into profits.