Metro Money Makers

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If You Live In The Live In The Maryland
Virginia or Washington DC  Area  I Would

Love To Meet You Tomorrow Night At My

First Dan Kennedy Business And Marketing

Networking Meeting.  For More Details Visit

www.MetroMoneyMakers.com

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I Need Your Questions & Feedback

I’m going to start answering some reader questions in each issue of this newsletter. If you have specific questions about Internet Marketing,Business Marketing please email them to my assistant at jim@mymarketingsecrets.com
I also want to hear your FEEDBACK. I am interested in hearing about any breakthroughs, major insights, or success stories that you’ve achieved after reading about something in my newsletter or blog. I will choose a few of these to include in future issues as well.

* I am unable to reply to all question and feedback emails I will be receiving. So please don’t have your feelings hurt if you don’t receive a personal reply from me. Please understand that I am extremely busy and receive 1000s (yes, thousands) of emails each week.

So send in your questions, feedback, and insights!

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“The Simple ‘Secret’ For Growing Your Profits”

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Is your business in a funk?

Are you having a hard time staying MOTIVATED?

Do you sometimes feel like you just want to throw up your hands and GIVE UP?

Is your business not growing as FAST as you want it to?

Well, it’s time to change all of that…

Because I want to share a little secret with you. One that can dramatically change your thinking, inspire you to take your business to entirely new levels, and completely transform your life.

Your mind is STARVING for something and you don’t even know it…

What you truly need is simple. It’s something I call the “WTRW” factor. (I’ll explain it in a moment.)

Okay, by now you’re probably thinking I’m out of my mind. But try and stay with me on this. It’s an extremely valuable process.

Do you realize that your brain works best when it receives NEW stimulation? Yes, the keyword here is “new.”

Well, your business (and how your mind runs it) works the same way. Unless you are exposing your brain to new stimulation in relation to your business, your business is not going to go anywhere. You will end up in a “profit rut” and maybe not even get a new business off the ground.

If you’re trying to get your first business up and running and making the type of income you want, then what you are about to learn can really help you succeed.

If you already have a successful business, but you want to take it to another level, then you also need to pay close attention.

WTRW stands for “Wow! This Really Works!”

It’s what I consider a “validator.” It confirms with your brain that results that you’ve just achieved for your business are contributing to the “Master Plan” you have for what you wish to achieve. The more WTRW moments you produce, the more PROGRESS you make for your business, and the faster it will GROW.

Let me give you an example…

Let’s say you need more traffic to one of your Web sites. You’re already using Google AdWords and Overture. You’re already doing some joint ventures, writing articles, and even doing a little search engine optimization.

But you want more traffic. (Leads)

So you put in some time and find some NEW places online where you can advertise whatever it is you have to sell. Maybe it’s a PPC search engine that you’ve never tested before. Maybe it’s buying some banner ads on a site somewhere. Maybe it’s advertising in someone’s ezine.

When you place an ad in one of these NEW places, and you start to generate traffic like you wanted, something very POWERFUL happens with your brain…

You have a WTRW moment. Your results validate that the process works and you have just taken a tiny step to improve your business. Yet what you just did isn’t just a tiny step…

It’s EXACTLY what your brain needed to “shift into another gear.”

If you were to go out and test some new ad sources that you’ve never tested before, and if you’re able to start driving some new leads to one of your sites, what do you think this is going to do to you?

You’re going to get excited. You’re going to be happy. You’re going to feel great about doing something that helped your business. And THIS one thing is going to motivate, inspire, and encourage you to go and try some other things. Test more ad sources. Test copy changes. Test new offers.

Do you notice a consistent word here? “TEST.”

Testing is the foundation of marketing. You try stuff. You throw it at the wall. You see if it sticks. If it doesn’t, who cares, don’t ever do it again. If it DOES, you just got an instant PAY RAISE and now you’re making more money.

You test a new version of your sales letter. You see if it outperforms the old one. You test some new copy for one of your AdWords ads. You see if it will pull a higher click-through rate and lower your ad costs.

It is CRITICAL that you constantly test NEW THINGS for your business. Don’t just get stuck in a rut of doing the same old thing. Unless you stimulate your brain with NEW RESULTS from one of your marketing tests, your brain isn’t going to start firing on all cylinders and inspiring you to run other tests, make other changes, and do other things to grow your business so you can make your money.

If you’re just starting a new business or project, let me tell you what WTRW moment will have the greatest impact on you and accelerate the amount of money you will make…

Earning your first dollar.

Not $100. Not $1,000. Just ONE LOUSY BUCK.

Because if you can do whatever it takes to earn that $1 of profit, you’ve figured out 90% of what it takes to get rich. And when you achieve that moment, your brain will validate it and you’ll know that the process REALLY WORKS.

The KEY to growing your business lies within your ability to continue testing new things and getting fresh, NEW results for your brain to digest. So take a few minutes out of each week and test some new things. Go crazy. Think outside the box. Do something completely different.

You just wait and see what happens. You’ll be pleasantly surprised.

Well, that’s all for now. So what are you waiting for?

GET BACK TO WORK!

Yours For Offline And Online Profits,

Lloyd Irvin

PS. If you live in the Maryland, DC or Virginia area I’m holding my very first networking meeting tomorrow night at the Colony South Hotel. You can register for my marketing networking meeting by going to www.MetroMoneyMakers.com and clicking on “Local Networking Meetings”

PPS. If you live in my area I would highly urge you to attend, this is probably the only time anyone can get me into a room talking about Marketing as no cost. It’ll also be a lot of fun being around other motivated business people.

The reality is most people and businesses have accumulated assets, often well hidden from common view. The trick of course is recognising their value. I’ll give you some examples:

Platinum Plus Members Tom and Wendy Brown’s difficulty in having a child and their subsequent solution, 2 healthy children, has proved to be a VERY healthy hidden $$$ asset. In this case, something they know that lots of other couples who aspire to have children desperately want to know.

You see, what first appeared to be a heart-breaking issue has ultimately become an information product that others who are suffering the same consequence are more than happy to pay for their knowledge.

Another Platinum Plus Member comes to mind… Dr Fred Thompson. Fred is a chiropractor who understood very early in the piece that there was no money in chiropractic, all the money was in the marketing of the chiropractic. And as it turns out his marketing system which breaks all the rules (norms) performed by his industry when it comes to getting, keeping and servicing a client have proven very valuable to his peers… because now they pay him for his system.

Another Platinum Plus Member Steven Russ runs a very successful wellness practice providing all number of services. Again, Wayne has developed a system for what he does and now teaches other practitioners how to do the same via seminars and product sales. Wayne has turned what he knows into an information business that other practioners pay him handsomely for. Years ago I had a printer come and ask if he could “Do my printing for me?” My reply was, “How much are you prepared to pay to do my printing?” Of course, he was astonished by this comment. When he recovered, I explained. It went something like this… “I spend roughly $200,000 a year on printing. How much would you pay me if I guaranteed you all my work, all the $200,000 worth of printing for next year? What part of the $200,000 will you pay me in advance to do what I’d be doing anyway?” My offer of course came with a small caveat that satisfied his concerns, and that was “I’ll guarantee I’ll do at least $200,000 worth of printing with you next year, and if I don’t I’ll refund some part of your money pro rata based on what I do spend.”

After recovering from the initial shock and stating that he usually just offers to do people’s printing at a better price, improved quality or simply comparable price and/or quality, but on this occasion he asked me how much I’d want. I replied “$30,000 up front.” Ultimately he said he needed to get back to me, and here’s what he said when he did… “I’ll pay you $20,000 for 2 years.” Obviously it worked. $20,000 up front is akin to making money out of thin air from a process, in this case, printing, that I’d do anyway. Ultimately, I didn’t do the deal. You see, money isn’t everything, I’m a loyal so and so. But it was great fun.

Anyway, what hidden assets $$$ can you explore in your business and turn into wealth? What do you know, what do you do that people would pay you for that you’ve never considered? Best regards