I’m here in California helping one of my martial arts students get ready for his match in The Ultimate Fighting Championships this weekend. I’m starting to get nervous already. LOL So after a grueling training session we leave the gym to go back to the hotel. Once we get to the hotel we are met by a very large crowd of people wanting to take photos with us, so we take photos until everyone is happy, then it’s up to the room to shower and eat.
So a the table we are eating and everyone starts talking about marketing for their businesses. Of course everyone at the table besides my guys just think I’m a martial artist. So I’m sitting their listening to the discussion going on. They are talking about how unhappy they are with their business and marketing efforts. They talk about lots of different things, their websites, their marketing pieces etc.
Now I’m just sitting back eating my food listening with my ninja poker face on and I’m thinking to myself “these guys have businesses that could really be doing well if they just knew how to market properly”. But I don’t say anything because “FREE ADVICE” never does anyone any good. Then one of the guys says, “Hey Lloyd, I hear you do really good with marketing” I looked up with my ninja face and before I could say anything, Brandon Vera said “Yeah he does but he gets paid BIG BUCKS for giving that type of advise”. Then there was a silence over the table, they we’re looking at me, I was looking at them, then I just laughed and continued eating.
Then I made a HUGE MISTAKE!!!!!!!!!!!!
I took one more bite of my lobster, put my silverware on the table, cleared my throat and said “We’ll I think that you should blah blah blah blah blah blah blah blah blah……..” The guy looked at me and said……………. Get ready for this “Yeah that sounds good but THAT WOULD NEVER WORK FOR MY BUSINESS” My marketing ninja reflexes wanted to jump over the table to free him from his closed mind but I couldn’t be upset because that’s what most business owner think. And that’s why most business owners are struggling.
“Industry Norms Equal Industry Results”
Now granted I get paid extremely well to help people with their marketing and that’s if I decide to do it. Which I often turn people down. I get paid anywhere from $12,000-$20,000 to consult with a business on the things I was getting ready to talk about at the table for free last night. In these situations I usually just sit back and listen, but for some reason I broke my rule and wanted to help this guy. Only to be reminded why I usually stay quiet.
But once a month people in my local area do have a chance to hear me speak about marketing without having to write me a “BIG FAT CHECK”. And that’s by attending my monthly Glazier Kenndey Chapter Meetings. For those that attended my very first on you’ll remember that I had some HUGE banners hanging around the room. Guess what one of them said.
Yeap, you guessed it “But Lloyd, My Business Is Different”.
Now if you think like this let me give you a BIG NINJA CHOP, YOUR BUSINESS IS NOT DIFFERENT!!! Our style of marketing IS working in your industry and over 185 different industries in the country. Our style of marketing IS Different then what most people in your industry are doing. And EVERYONE that is using our style of marketing IS making more money then what is the norm of that industry.
But if you want to continue with the negative attitude and thought that your business is different. By all means continue getting the results that you’re getting.
That reminds me of an email that I got from a young lady who was beggin me to help her market her business, her business was going down hill at lightning speeds and wanted to see if I could save it. Well I invited her to my last Chapter Meeting so I could introduce her to our style of marketing and guess what she told me?
She said she would love to but the meeting was to far for her to come to. Let me point out that she lives 40 minutes from where I was holding the meeting.
I just had my Glazier Kennedy VIP Meeting this past week and one of the guys in my mastermind team is from Australia. It took him over a day to get to America to network with us. At the Info Summit we recently attended we had people from 15 different countries travel to learn how to improve their businesses.
Now to put things in perspective, check out MY RATES on one of my websites, just click on MY RATES.
Now I’m not showing you this to brag about how much money people pay me to teach them marketing. I’m using this as an example of a EXTREMELY important point. People pay me very large sums of money, travel great distances and have to take sometimes days away from their business to meet with me. Just in case you didn’t know, I never visit my clients, they all come to me in Maryland.
Now here’s the point, and you might want to take careful note on this topic. This lady wouldn’t drive 40 minutes to meet with me for free about learning our style of marketing to save her failing business.
Do you see something wrong with this picture? I sure do!!!!!!!!!!!!!!!!
Anyway I have to go with Brandon to do a interview on Direct TV for the fights this weekend. Hopefully if you’re reading this, own a business, you’re more opened minded then the nit wits I’ve been dealing with. If you have an open mind, a willingness to learn, I can help you take your business to the next level, no matter how bad or successfull you are right now.
Talk to you soon.
Lloyd Irvin Jr.
The Marketing Renegade
PS. Make sure that you sign up for my next local Chapter Meeting on November 29, 2006. If you’re not already registered please CLICK HERE